Analysis/Theories

Analysis:
Brand Identity - Looking at how similar genre artists to mine use brand identity and star image motifs.

Textual Analysis of Music Videos - Identifying how the videos have been made to attract the target audience.

Niche Markets - An artist who has become very popular from a gap in the music market.

Branding - How artists brand their merchandise and what sort of merchandise they have on sale.

Target Audience - Analysing how artists have reached their target audience.

Analysing Promotional Websites and Fansites - Explaining the features on different genres of websites.

Types of Music Video - Analysing narrative, concept and performance music videos.

Analysing Album Covers - I analysed 3 album covers of different genres explaining the features they used.

Analysing Music Videos - I analysed 5 music video of different genres pointing out the differences.



Theories:
The Online Revolution - About the online revolution and how it has effected artists.

Around A Website - Information about web 2.0, website terms, web design and an effective websites.

Intertextuality In Music Videos - How to make a successful music video using intertextuality.

Matching Music to Video - Putting Goodwin's Theory to the test on a popular artist's track.

Andrew Goodwin's Music Video Theory - Andrew Goodwin's Theory for a successful music video.