Online piracy of music is included in The Online Revolution and in 2008, according to 'Jupiter Research', 16% of internet users in Europe regularly swapped infringing music on file-sharing services. Also, the International Federation of the Phonographical Industry estimated that more than 40 billion files were illegally file shared in 2008. This was a piracy rating of around 95%.
Although there are a lot of unauthorised files, especially music, shared online there are also some positive aspects to The Online Revolution.
Here are some positive examples:
- The use of the social networking site 'Myspace'. It helped a band called 'Arctic Monkeys' become successful. The 'Myspace' wasn't made by them and when they were asked they knew nothing about it. It was made by their fans, the music which was uploaded was free tracks which they had released at their gigs.
- Other social networking sites, 'Twitter', 'Facebook' and 'Tumblr' are ways for fans to keep in-contact and up to date with their favourite bands. These sites also usually show recent gigs of theirs which are approaching.
- 'YouTube' is a great site for bands, as their fans can watch their videos. Music videos, video blogs, backstage footage, live performances and another way to communicate with the band by commenting, rating and sending them messages.
- Viral Marketing was used by the band, 'Nizlopi'. They sent an email of one of their tracks - 'JCB Song' - to people and asked for it to be forwarded. This is a type of file sharing but as the band authorised it, it was acceptable. It didn't cost any money, which was a big bonus for the band as they hadn't made a lot of money from previous work.
- 80% of music sales are on the internet. These are from using sites such as 'We7', '7Digital', 'eMusic' and a free downloadable program 'iTunes'.
- Although online music sales is a good thing, it also is a bad thing as it is decreasing CD sales this is potentially bad for music shops such as HMV. Buying music online is more popular in recent years
- Here are some advantages; it is quicker to get and download as it only takes a few minutes, online music can never become out of stock so no one will be unhappy to find they can't purchase it, sometimes there are bonus tracks included when bought online and not bought in-store, all the music from the 'iTunes' store is copy protected with DRM (Digital Rights Management) so it can't be sent to anyone else without them knowing the account information to access it and sometimes when you downloaded it you also get the booklet with it but in a digital format.
- Here are some disadvantages; some people prefer to own the actual copy of the CD, if the music is accidently deleted or gets corrupt it can't be recovered and you will always have to rely on the internet otherwise if your downloading something and the internet disconnects and then reconnects it may not continue to download and just take your money.
Kate Nash:
'Kate Nash' is an example of an artist/musician who used the internet to promote her music. She used 'Myspace' as did 'Arctic Monkeys'.
Although she actually made her 'Myspace'
whereas the 'Arctic Monkeys' didn't.
She started her myspace around 2005, where she uploaded her first tracks. A memorable track uploaded was called 'Caroline's A Victim' and later it was her debut single and this was released by 'Moshi Moshi Records' once she was seeked out.
Her music is similar to 'Lilly Allen', where the songs are melodic spoken word pop. 'Lilly Allen' had listen to her music on her 'Myspace' and began to compete with it.
After releasing this single, she went from her independent record label to a major label called 'Fiction' where she soon released her debut album, 'Made of Bricks'. - Found on Answers.com
Oasis:
'Oasis' is an example of a band who have used traditional methods of promotion for their music. 'Oasis' began doing live shows and writing lots of material.
During their year of live shows and
rehearsals they began to record their demo tape. In May 1993 they were spotted by 'Creation Records' and were invited to play at various gigs around the UK. They were then signed by 'Creation Records' not long after.
'Oasis' had a problem with securing their American contract that they had with 'Creation Records' so they ended up signing to 'Sony' with a worldwide contract. - Found on Wikipedia.org
To promote their 2006 compilation, they released an EP titled
'Stop The Clocks' which featured B-Sides.
To promote their album released in 2008, 'Dig Out Your Soul', they held a promotional world tour which continued for 18 months.
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